BR×ROOT CO. MAG REEL 360

Phone in hand, everything else stays exactly where you clipped it.

・BRIEFING × ROOT.CO Collaboration
The first collaboration between BRIEFING and mobile gear brand ROOT.CO produced the MAG REEL, a standout of the project. The 360 clips a phone, coin case or pouch to a bag or belt loop, keeping essentials secure and off the ground. It also pairs with the ROOT.CO collaboration phone case.

・Key Features
・Carabiner cord reel keychain, phone stays fully usable while attached
・Built-in cord extends to approx. 85 cm (33.5 in)
・Magnet built into the reel, so hanging weight never pulls the cord out

・Specifications
Size: FREE
Width: 4 cm (1.6 in)
Height: 12.5 cm (4.9 in)
Depth: 1 cm (0.4 in)
Weight: 0.04 kg

Q: What is the BR×ROOT CO. MAG REEL 360?
A: It is a carabiner cord reel keychain from the BRIEFING and ROOT.CO collaboration. It attaches to a phone, coin case or pouch and clips to a bag or belt loop to prevent loss and drops.

Q: How does the magnet work?
A: A magnet is built into the reel, so the weight of the attached item does not pull the cord out. To extend the cord, fold the magnet section at the base of the ring forward or back to separate the paired magnets first.

Q: How long does the cord extend, and how much weight can it hold?
A: The built-in cord extends to approx. 85 cm (33.5 in). Keep the attached item at 300 g or less, and avoid applying 1.5 kg or more when the cord is fully extended.

Q: What is it made of, and how big is it?
A: It is made of ABS, polycarbonate, polyethylene (PE), brass, stainless steel and magnet. It measures 4 cm (1.6 in) wide, 12.5 cm (4.9 in) high and 1 cm (0.4 in) deep, and weighs 0.04 kg.

Size: FREE
Width: 4 cm (1.6 in)
Height: 12.5 cm (4.9 in)
Depth: 1 cm (0.4 in)
Weight: 0.04 kg

ABS/Polycarbonate/Polyethylene (PE)/Brass/Stainless Steel/Magnet